No matter what your niche is, every blogger wants those that come across their site to take the following actions:
- see the title
- read the post
- fall in love with what you have to say
- subscribe to your email list
- rinse and repeat
But you never know…
You never know if the next post you hit publish on is going to go viral or be a complete dud.
The blogging world is unpredictable. But there are things you can include in each blog post to guarantee that each reader that does actually visit your site, gets the most out of everything you have to offer.
Here are 7 things you should include in every blog post…..
A Captivating Title
A compelling title is the key to getting eyes on your content.
You want your title to attract the masses while maintaining a level of non clickbaity-ness (yeap, I just made that up).
“How Tos”, “List Posts”, and tutorials are the best kind of titles because they are showing someone how to do something.
They’re solving a problem.
Aim to peak curiosity without giving false promises – then over deliver on the content. That is how you get those raving fans that keep coming back for more.
Subheadings, Bullet Points & Short Paragraphs
Subheadings indicate to the reader when a point is ending and another is beginning.
Bullets break up your talking points into list form so they are easier for the reader to consume.
& short paragraphs make the post as a whole less intimidating, especially if you write lengthy 1000+ word articles.
Attention spans are shorter than ever these days, so its important that you put the effort in to break up your content.
Bryan Harris over at videofruit.com does an amazing job of this.
He writes these insanely long articles – but they never feel overwhelming because they’re broken up so well with imagery, subheadings, bullets – and not to mention he keeps his paragraphs nice and short.
Instead of super long paragraphs that feel like mini novels, try to keep your paragraphs between 2-3 sentences when you write your next blog post.
People will always consume – but the way they consume will change and evolve from time to time. & As bloggers and online business owners we also have to adapt with them.
Graphics, Charts, and Diagrams
Like subheadings, graphics, charts and other helpful imagery make your articles more reader friendly and less intimidating to read.
If you’re mentioning a series of numbers in your post, consider making a chart or diagram to reinforce the information you’re providing.
Visuals literally give a clear cut picture of what it is you’re trying to say.
Also, if you’re mentioning another website or referencing a helpful resource – consider adding in a screenshot of said resource. It’ll make your post more appealing & again, give your readers a visual of what it is you’re talking about.
A Pinterest Friendly Image
This is really only necessary if you use Pinterest as a source of traffic to your blog.
I practically only use Pinterest to get traffic so this is a must for me in every blog post.
But, there are tons of websites that get tens and even hundreds of thousands of page views, and Pinterest isn’t even on their radar. So if you’re one of those people, you can go ahead and skip to the next tip. 🙂
For those of you that do use or want to start using Pinterest, bloggers usually say to make your images 735 x 1102 (or something like that?), but I actually make the majority of my images around 600 x 900.
I haven’t experimented with those
mile super long images yet, but I recommend a/b testing different sizes until you find the one that works best for your blog and brings in the most traffic.
As far as the actual images themselves – I don’t believe in using hack-y things like images with faces don’t do well, or certain colors get more clicks than others. I’ve seen first hand that this isn’t always true & are extremely subjective. Its more important that you keep your images on brand with the rest of your blog so that the consistency in imagery and branding becomes memorable and recognizable to readers.
I do, however, suggest keeping your images vertical & to put some thought into your font combinations.
One thick lettering paired with a thinner font creates a nice flow for your readers’ eyes to scan over.
Content Upgrades/Lead Magnets
Every one of your posts should include at least one place for readers to opt into your email list.
Inserting lead magnets into every blog post butters up new readers by providing them with even more free value. It increases your income earning potential, all while actively and passively growing your tribe as you get traffic to your website.
I try to include opt ins in at least two place throughout each of my blog posts – one towards the beginning and then another towards the end.
When you’re deciding where to embed your own opt ins, be mindful of the length of your post.
You don’t want to have a 500-600 word post with these huge opt in boxes basically back to back because your post is so short.
Some bloggers only include one opt in space at the end of their posts – and thats also fine. Its all about finding what works best for you and your blog.
Related Post Links
This is a link you can insert in between paragraphs to keep readers browsing on your site longer.
Ideally, you want the post you recommend to be directly related to the entire post as a whole or directly related to the paragraph it follows.
For example, in this post, above the “Related Post Links” subheading you’ll see where it says “Related: Why Every Blogger Needs an Email List.” That’s a related post link.
This link doesn’t relate to the entire post as a whole, but directly relates to the content upgrade paragraph it follows; as content upgrades and growing an email list go hand in hand.
By giving your readers the option to click around (without too much extra work on their part), they’re likely to consume more of your posts and hopefully become a fan of your content.
Try to include 1- 3 of these links within each of your blog posts, if you can.
Reiterating the if you can part. If you don’t have any articles that naturally fit into the post – don’t force it. If the post is helpful and of quality, people will likely click around on your site anyway.
A Question At The End of Every Post
At the end of all of my blog posts, I ask my readers a question related to the piece they just read.
Asking questions encourages your audience to comment and engage with your content. In my 2018 goals post, after i gave my spiel about all the things I want to get done in the new year, i asked my readers to also share what their goals are, in hopes that they will tell their stories.
Now, people won’t always comment or respond, but at the very least it gets them thinking about the post topic as it relates to their own lives.
When you write your next blog post – try incorporating a question at the end to encourage readers to interact with you, your content, and one another.
As always, I hope you found this post helpful in some way.
What are some things you think should be included in every blog post? Leave a comment below! 🙂