You’re about to start seeing a whole lot of “new year, new me” and “2018 resolutions” posts on your timelines.
Hopefully we’re all starting to do some reflecting on the things we want to see come to fruition in the new year.
I love the idea of using each new year to mark the beginning of a new chapter and for setting new standards.
But we want to set goals for the new year, not meaningless resolutions we’ll never stick to.
You know, not those work-out-for-the-first-two-months-of-the-year-and-never-go-to-the-gym-again type of goals.
Real goals that light a fire and get you excited about accomplishing them.
This post is going to be a mix of actionable steps you can take to use the rest of this year to set your blog up for 2018 & a little of me revealing a few of my own blogging goals in the process.
Create a Signature Freebie
I have a few content upgrades already, but I want something that is universally helpful to those who land on my blog.
Something that (almost) everyone can benefit from who comes here looking for advice on how to grow their website.
So, I’m currently working on a free e-book offering for my readers.
You don’t have to write a whole e-book, though. You can create a free resource library, or even a short workbook of some kind.
The point is for this freebie to hone in on an area of your niche that most people that come to your site may need help with.
With this freebie, you can set up a landing page and let it do the work for you. This way, everyone that lands on your blog has the opportunity to subscribe to your list without having to read through an entire post.
Get Serious About Your Email List
Okay, so you’ve thought about/created your signature opt in. Now think about the phase of emails you want your new subscribers to go through once they’re on your list.
Create a welcome series of 2-3 emails that get your subscribers excited about your content & being apart of your community.
Your series should include:
- the freebie they opted in for
- where to find you on social media/how to stay connected
- a brief intro of yourself and your brand – what you do/teach and how you can help them
- your best work (blog posts) for them to check out
- any other freebies you would like to give them to further butter them up for giving you their email address
Once you’ve finished that – you’ll want to start considering how often you’ll email your list and stick to that frequency as consistently as you can.
At first, I told myself that I wanted to contact my community once a week, but I have some other goals (more on that in a sec.) & don’t want to try and walk before I learn to crawl (before I even learn to sit up on my own for that matter).
I settled on twice a month ,minimum, and I’ll add to it as I get more comfortable sending emails frequently.
I’m still getting used to the fact that I’m gonna be all up in people’s inboxes on the regular & I wanna make sure I take my time & learn the best practices before I go too crazy.
I also work full time and go to school so I don’t want to stress myself out trying to keep up with everything.
I’m in the process of finalizing my welcome series and my ebook so I hope to have that out before the end of the month.
A quick tip: If you already have subscribers before you complete your welcome emails, you can send them your new freebie and a condensed version of the series introducing yourself.
I already have a handful of subscribers but didn’t have a welcome series up before so this is what I plan to do once its completed!
Work Ahead and Schedule Out Your Content
This right here is literally my saving grace when it comes to staying on top of my blog.
As I just mentioned, I work full time and go to school. As much as I love blogging, sometimes its soooooo hard to find the motivation to get anything done when i get home from work.
(comment below if you know the struggle)
All i usually wanna do is sit, have some tea, and regroup from the work day.
There’s also that thing amongst entrepreneurs, where its like you have to be grinding it out 24/7.
I work damn hard at my day job and on my blog. But I also love relaxing and leisure just as much as I love working on my site.
I feel like we glorify being #teamnosleep or being extremely busy 24/7 and I’m just not here for it.
I can be a successful entrepreneur and still get a full nights rest.
We don’t have to be walking around like zombies all the time as proof that we’re building something great.
Please don’t let that ridiculous notion take you away from other things that also matter like self care & family time.
Only getting 3 hours of sleep is NOT proof that you’re a hustler.
What it really means is that you have some re-evaluating and prioritizing to do because all you’re actually doing is spreading yourself too thin and wearing yourself out.
We need to work smarter not harder.
This is where working ahead comes in.
I’m only a few weeks ahead, but batching and scheduling posts out has already made such a difference for me.
Another blogging goal of mine is to post once a week – for the rest of 2017 and all of 2018.
Trying to work on a post a few days before I want to put it up has not worked for me, in any way, shape, or form so I’ve started to work on a batching strategy and scheduling content ahead of time.
I haven’t quite perfected the method of writing a ton of posts in one sitting but I’m getting better and better at starting and drafting multiple posts at once over the course of a few days (or even a week) – and then finalizing them a little at a time.
If you have a ton of other responsibilities – try batching your posts and scheduling your content out in advance.
I promise it makes a world of a difference!
Plan Your Entire Year By Quarter.
Remember, we’re setting ourselves up for growth and opportunity for the new year and what better way to do that than to plan, plan, plan.
This can also work really well with the batching methods we just talked about.
Its a bit overwhelming to think of how you’re going to plan an entire year of content along with all the other blogging duties we have to deal with.
Thats why you plan by quarter instead. Its a lot easier and less overwhelming this way.
Once you break it down by quarter, then you can break it down by month, and then week.
We’ve already established that I’m going to post once a week, every week, in 2018.
To start planning for quarter one, I count how many posts I’d need to put up to fulfill that obligation.
Mondays are when I put up new posts – and there are 13 Mondays in quarter one.
I already have a running list of blog post ideas, and then I use that to decide which 13 I’ll put up.
They don’t have a specific order & mainly get scheduled out by whichever ones I happen to finish first.
& Once I’m done with quarter one I’ll move on to quarter two and so on and so forth.
I know this is a little all over the place but I’m still in the beginning stages of figuring out how to be more strategic about putting content out while keeping up with everything else I have going on.
Once I’ve mastered my batching strategies, I promise to share it with you guys 🙂
Alright dreamer, get ready because this is your year.
Your year for growth and progression in your business and getting that much closer to the life you want.
Quitting that day job you hate, traveling full time, paying off debt, or even just contributing to your families income.
Its time to stop sleeping on yourself and living in the reality that you (yes you!) have something to offer.
You can help someone through your stories and experiences.
Success is when preparation meets opportunity.
& The way to experience the kind of growth you want is to prepare for it.
I hope you found this helpful and that you experience exponential growth in the new year.