There’s a lot of advice out there about blogging and online business. Most people put tons of effort into their teachings and simply draw from their own experiences. But there’s just as much fluff and BS as there is of the good stuff. This post debunks 3 content creation myths that may be holding you and your online business back. & is actually the first chapter of a FREE ebook I’m working on.
To get the entire ebook once its finished, you can subscribe to my community and get on the waitlist below.
Content Creation Myth #1 : You Need To Post Every Single Day
A common misconception amongst new bloggers is that they need to post every. single. day. to grow their audience.
A lot of bloggers have other commitments like full time jobs, kids, college, etc. and to think of trying to pop out up to 5 articles a week on top of those kind of everyday responsibilities is really quite insane when you think about it.
You’re not running a content mill, you’re running a blog.
Posting every single day is going to burn you out and take the fun out of growing your business.
& what does that mean? You’ll eventually give up on your blog because of this false demand for content that really only exists in your mind.
So, how often should I post then?
Well, I’m glad you asked. 🙂
At least one post a week is a good way to keep your blog up to date and give your readers something new without burning yourself out.
Think of it this way.
You could spend all of your time crafting 5-7 incredibly mediocre posts every day that your readers don’t really get anything from – and trust me, they will be mediocre. OR you could focus on writing one, really meaty, in depth, life changing post that will turn your readers into advocates of your blog.
One post with actionable steps your readers can see real results from, holds much more weight than 100s of posts that are really generic in substance with no real takeaway.
Quality over quantity is cliche but key when it comes to content creation. You want your readers to be excited about just the thought of your next post & the way to do that is not by bombarding them 5 times a week with what you did that day.
Its one post with one central idea that is of use and value to them.
Content Creation Myth #2 : Post It & They Will Come
Sorry to tell you my friend. But this. This is not a real thing and probably one of the main reasons my first blog was such a fail.
Apart from the content itself just being really bad, I would put a blog post up and patiently wait for my google analytics numbers to start rising.
I was so sure people would just magically start flooding into my “things you learn when you move to NY” post or my “what i’m thankful for this thanksgiving” post (yes, those are actual posts I wrote & yes, it was that bad).
I would post one (very poorly curated) pin to my Pinterest boards (not even group boards I might add) and kinda-sorta-not-really “SEO” my posts with what I thought were google worthy keywords and wait.
And you know how much traffic I got?
Zero. Nothing. Nada. Zilch.
Except for my granny in Missouri who probably checked my blog more than I did at the time.
& ya know what I learned?
No one’s going to see your content if you don’t promote it.
I can look back now & think to myself “duh, Tierra” but at the time I genuinely thought people would just magically find me and my blog.
Especially as someone just getting started, getting a blog post up just felt like such an accomplishment. Now I’ve learned that that’s really just the beginning of the process. Then comes Pinterest strategies, content upgrades, sales funnels, etc.
I know bloggers say spend 20 percent of your time creating and 80 percent promoting. But thats kinda hard as a beginner.
You haven’t really hit your stride and the train of thought just doesn’t flow yet.
So its more like 40/60 and thats okay.
But you have to actually let people know that you’re here! That you’ve created this amazing website and resource and you’re actually doing the world and yourself a disservice by not telling anyone about it.
Related: What Not To Do When Starting A Blog
Content Creation Myth #3: You Need To Be An Expert On Your Niche
Absolutely not true. Take myself as an example, I’m by NO means an expert on blogging. But I’m passionate about it & as I learn I teach.
I’m on this journey just like you, everyday trying to figure out what the best systems and practices are to grow my blog and audience.
You don’t have to be an expert or have read the whole book to teach someone else something, you just need to be one chapter ahead of them.
Say, you’re an upcoming yoga teacher for example & you learn a new pose in teacher training. Then you share it with your online audience & then they, in turn, learn a new pose also.
You’re not done your teacher training yet, and you’re not some world renowned yogi.
You’re just a little bit better than those just starting the practice & thats who your audience is.
You don’t need a degree or even a certificate to prove your credibility. All you need is your own experience to help someone to not make the same mistakes you did when you were at their level.
& you, my friend are a teacher. (& a damn good one at that)
Your 1st post won’t be as good as your 10th, and your 10th won’t be as good as your 100th.
You start bad but you learn as you go.
Enjoy the process. 🙂
If, for whatever reason you skimmed through the post & ended up here – long story short this is the first chapter of an ebook I’m working on.
Its a foundational guide that fosters the development of better content creation amongst bloggers and online entrepreneurs.
& Not to fret, it’ll be completely free.
You can subscribe to my community here & get on the waitlist to get the ebook (for FREE) once its finished:
Hope you enjoyed the post, happy blogging.