So. My first blog was a complete fail. Some months I got less than a 100 page views (yes, I admitted that)! & most of those were from my granny who checked my blog more than I did.
My barely there content was all over the place, my branding was non existent, my imagery was trash, and consistency, what was that? I had published a whopping 14 blog posts over the course of an entire year (yes, I admitted that too).
Its sad, i know.
Looking back I learned a lot about blogging and recognize some very obvious mistakes I could have avoided making.
I’ll revisit that blog one day…..but today i’m pulling a do as I say, not as I do.
Here is what NOT to do when starting a blog.
Don’t Post Once Every Other Month
You could’ve looked at my blog and thought the word consistency wasn’t even in my vocabulary.
There were months where I barely touched my blog and a few unicorn months where i published *dramatic gasp* a whole two posts.
& ya know what I learned….
Post it and they will come is not a real thing.
As bloggers, we have to be strategic about our posting schedule, especially as a beginner.
I’m sure you’ve heard every blogger preach the importance of promoting your content (ya know that spend 20% of your time creating content and 80% promoting it rule).
But how can you promote content that’s not even there?
How you can avoid self sabotage:
Utilize Editorial Calendars:
- Editorial calendars make it easy to keep track of your blogging schedule, posts, social media content, etc.
- It can be extremely exhausting trying to keep up with what goes up on what days and you can easily fall behind – try using an editorial calendar to map out every piece of content you’re putting out for the next month or so & use it as a reference everyday to keep your self accountable and on schedule.
- If you have trouble writing consistently or just have other priorities (i.e. full time job, kids, class) batch-working is a really effective way to stay consistent without stressing about what to post every week.
- Instead of writing each post the day before it goes up or the week of, try taking an entire week and dedicating it to post writing
- Write 10-15 (really high quality of course) blog posts and schedule them out accordingly
You don’t need to post 5 times a week, you don’t even need to post 3 times a week. One really strong, meaty, in depth, life changing post a week will do 🙂
People will remember that one really great, actionable post over 5 mediocre articles that were just sorta “meh”.
Don’t Not Tell Anyone About Your Blog
I told you about how on most months I barely got 100 page views right?
Well one day my mom spontaneously decided to promote my blog on her Facebook page and instead of just being happy about it I had so many mixed emotions. I got over 200 page views in just a few hours – more than I usually got in a whole month.
I was so grateful to my mom for supporting me and excited to see my numbers in google analytics go up (finally) but I couldn’t help but cringe at the fact that so many people were on my site, looking at my work, reading my writing, and not to mention I wasn’t completely proud of the content that I had put out there.
I also had some friends offer to promote my site on their social media and turned down every single one of them. I had so much anxiety around letting others promote my content when it really should’ve been a no brainer.
In my mind I was going to have this crazy successful blog that absolutely no one knew about.
How you can avoid self-sabotage:
Focus your content. Take pride in your work & don’t be afraid to put yourself out there.
Publish blog posts that are extremely helpful with actionable steps that people can take and implement in their own lives (and actually see results from).
- Avoid publishing fluff – you know that stuff you put out just for the sake of saying you did something (or that stuff you put into each post just to make it longer.)
- Don’t publish your life story with no real reader takeaway.
- Don’t make it all about you.
Good content is reader focused
The thing about successful blogging is that it requires that you have an audience. It doesn’t have to be a huge audience but there needs to be an audience none the less. You can not be a successful blogger without one. The two go hand in hand like peanut butter and jelly. Once you get people over to your site, give your readers something that leaves them foaming at the mouth for more.
Be so good they can’t help but to pin you for later & share you with their friends.
As a new blogger you should want all of the free promotion you can get. If people see something in you & they want to share it with their own community, LET THEM.
After all, what’s a blog if theres no one there to look at it? What’s the point of putting a product out there if you have no one to sell to?
Don’t Try To Monetize Before You Have An Audience
Can I be real with y’all for a second?
I raise my right hand and admit that I have fallen victim to the soul sucker that is the income report.
Don’t get me wrong, I really enjoy reading them – but I know I’m not the only now who has done this….
How many of us have seen the crazy big income reports with that damn hosting affiliate income and thought to themselves “Let me go ahead and make my own tutorial so the commission can start rolling in”
I know. Sad. I couldn’t keep a consistent posting schedule to save my life but had the nerve to carve out time to write that bluehost tutorial so I could attempt to monetize my non existent audience…AND THEN had the nerve to check my affiliate page and be discouraged when there were no clicks or buys.
Somebody please tell me who I thought I was.
You cannot monetize a blog without an audience. Period.
I got so caught up in income reports and my own desire of escaping all of the soul sucking jobs I’ve had to work that i forgot the most important step of blogging – growing a damn audience!
How you can avoid self-sabotage:
Focus on growing your audience first and then monetize your blog.
You can definitely monetize from day one – but only where it naturally fits into your content. Don’t force tutorials that have nothing to do with your niche or insert affiliate links where they don’t fit.
Building an audience that trusts you is your number one priority as a beginner blogger.
Don’t Researching Blogging So much You Never Actually Blog
Besides feeding my income report addiction I.was.always.reading.about.blogging. ALWAYS.
I spent so much time reading about what to do that I never actually did anything.
Its so easy to get caught up in it when you’re first starting and trying to learn as much as you can – you wanna do everything right that you end up doing nothing right & failing at absolutely everything.
After an entire year of
so-called blogging I had no traffic, no e-mail list & no systems in place that would help me build my business.
Everyday that I logged into WordPress I was basically starting from scratch.
How you can avoid self-sabotage:
A jack of all trades is a master of none.
Don’t research blogs about blogging so much that you forget to actually blog!
(Ironic as you are on a blog about blogging right now reading about blogging.*face palm x2*)
If you need more information about how to do something, look up an article or two and then implement the strategy. Most bloggers give advice and strategy based off of their own experience and what worked for them.
In order to develop your own systems and build your own strategies you have to have your own experiences and see what best works for you.
You’ll learn more by actual doing than you will reading through 48253 blog posts.
What are some things you think new bloggers should not do when starting their blogs?